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9 Useful Cold Outreach Email Templates & Examples

In the ever-competitive world of sales, cutting through the inbox clutter is the first hurdle to overcome. Our article demystifies this challenge by presenting you with 9 valuable personalized cold outreach email samples, each tailored for specific scenarios. Whether you're reigniting a cold lead or pitching a solution, these templates will make your task easier and more effective.

Dive in to explore these templates and don't miss out on our other insightful step-by-step guide on how to write engaging outreach emails to further enhance your email outreach strategy.

What is an outreach email?

An outreach email is a type of email that is sent to potential customers or partners. The purpose of an outreach email is to establish a relationship with the recipient. Outreach emails are usually sent by businesses or individuals who are looking to promote their products or services. However, they can also be sent for other purposes, such as to build relationships or to request information.

Outreach emails can be used for various purposes, such as...

Promote your website or blog

You can use outreach emails to promote your website or blog. You can include a link to your website or blog in the email and ask the recipient to check it out.

Build relationships with potential customers

You can use outreach emails to build relationships with potential customers. In the email, you can introduce yourself and your business. You can also mention

Introduce your business to potential customers

You can use outreach emails to submit your business to potential customers. You can include a link to your website or blog in the email. You can also mention some of your products or services.

Promote a product or service

You can use outreach emails to promote a product or service. You can include a link to the product or service in the email. You can also mention some of the benefits of the product or service.

To build relationships with other businesses

You can use outreach emails to build relationships with other companies. In the email, you can introduce yourself and your business. You can also mention some of the products or services that you offer.

Request guest blog posts from other bloggers

You can use outreach emails to request guest blog posts from other bloggers. In the email, you can introduce yourself and your blog. You can also mention some of the topics that you write about.

Outreach email format

Unfortunately, there is no one size fits all format for outreach emails. The email format will depend on the email's purpose and to whom you send it.

Generally, your outreach email should include the following:

Your name and contact information - Include your Name and contact information at the beginning of the email.
The name of the person you are emailing - Include the Name of the person you are emailing. This shows that you have done your research and are not just sending a generic email.
A brief introduction to who you are and what you do - Include a brief introduction to who you are and what you do. This will help the recipient understand your purpose for emailing them.
The reason for your email - Include the reason for your email. This could be to promote a product, invite the recipient to an event, or simply to connect.
A personalized message Your message should be personalized to the person you are emailing. This shows that you are interested in what they do and have something to say to them specifically.
Any additional information that will help the person you are contacting - Include any other information that will help the person you are contacting. This could be a link to your website, a brochure, or anything else you think would be helpful.
A call to action - Include a call to action in your email. This could be to visit your website, buy a product, or attend an event.

When writing your email, keep in mind that you are trying to build a relationship with the person you are contacting. Be polite and professional, and be sure to proofread your email before sending it.

This is a generic format for an outreach email, but we'll give more specific examples later in this article.

Email outreach subject lines

The one thing every outreach email needs is a short subject line that draws the attention of the recipient. Your subject line should be short, to the point, and make it clear what the email is about. A good subject line will make the recipient want to open your email, while a bad one will have them hitting the delete button.

Here are some examples of good outreach email subject lines:

New blog post: How to write outreach emails
Guest post opportunity: How to write outreach emails
Collaboration opportunity: How to write outreach emails
Introducing [Your Company]
Thought you might be interested in this article...
I have a proposal for you...

And here are some examples of bad subject lines:

Hey <Name>! Check out my new blog post!
Hi < name>, just wanted to introduce myself...
<Your company> is the best!
You won't believe what I have to show you...

As you can see, good subject lines are specific and make it clear what the email is about. They also create a sense of urgency or curiosity that makes the recipient want to open the email. Bad subject lines, on the other hand, are vague and uninteresting.

They also come across as sales-y or self-promotional, likely turning recipients off. Spammers often use overly enthusiastic or clickbaity titles, so it's best to avoid them altogether.

How to write a good outreach email

Now that you've got a solid idea of a good outreach email, let's look at some best practices for writing one.

1. Getting the reader's attention

When writing an outreach email, you first want to introduce yourself and explain how you found the recipient.

For example, suppose you're reaching out to a potential customer. In that case, you might say, "I saw that you're using X product and thought you might be interested in our new Y product."

You also want to ensure that your email stands out from the rest of the recipient's inbox. You can use a unique subject line or opening sentence to do this. For example, instead of starting with "I'm reaching out to you about X," try something like "Are you tired of X?".

This immediately grabs readers' attention and makes them want to keep reading. However, there's a fine line between making your email stand out and coming across as spammy. So make sure to use this technique sparingly.

Asking questions is also a great way to engage your reader and get them to respond to your email. For example, you might say, "I saw you're using X product. Do you find it helpful?".

This shows that you're interested in their opinions and value their feedback. It's also a great way to start a conversation that could lead to further engagement down the road. Grabbing your reader's attention from the beginning is crucial if you want them to keep reading.

So, start strong and hook them in with an exciting opening line. If you can manage to do this, you're well on your way to writing an excellent outreach email that will get noticed and results.

2. Do your research

Before you even start writing your outreach email, it's essential that you do your research.

This means finding out everything you can about the person or company you're emailing. And don't forget to find the correct email address (you may find tools like ContactOut helpful here).

What kind of work do they do? What are their interests? What's their tone of voice like? The more information you have, you'll be better equipped to write a successful outreach email. This step is hugely important as it will allow you to tailor your email to the person or company you're contacting.

3. Personalize your outreach emails

Personalization is critical when it comes to writing outreach emails. No one wants to feel like they're just another name on a list, so take the time to personalize every email you send.

This doesn't mean that you have to write a novel for each person - but a simple "I saw that you're doing X" or "I read your article on Y" can go a long way.

It shows that you're paying attention and care about what they're doing, precisely the type of attitude you want to convey in your outreach emails. Sending out a huge volume of bland copy-paste emails will not only be ineffective but will also make you look bad.

So take the time to personalize each email, and you'll see much better results.

4. Keep it short and sweet

When it comes to outreach emails, less is more. No one wants to read through a long, drawn-out email - they'll just hit the delete button. Get to the point and make it clear why you're emailing them.

The less time you take, the more likely they will read through your entire email. You'll want to ensure you've included all the relevant details, but don't go overboard. Stick to the basics, and you'll be good to go.

The kind of information you'll want to include is:

Who you are - make sure to include your name and title
What you're reaching out about - be specific!
Why you're reaching out to them - what about their work caught your attention?
What you have to offer - what can you do for them? How can you help them out?
A call to action - what do you want them to do? Email you back? Meet up for coffee?

5. End with a strong call to action

Once you've made your case, it's time to close with a solid call to action. Tell them precisely what you want them to do, whether checking out your website, following you on social media, or subscribing to your newsletter.

Make it easy for them by including links and giving clear instructions. And if you want to make an impression, consider offering a discount or freebie. A well-written and compelling outreach email can distinguish between making a connection and getting lost in the digital abyss.

So take the time to craft a thoughtful message, and you might find yourself with a new customer, client, or collaborator.

6. Make sure you proofread

Last but not least... This may seem like a no-brainer, but you'd be surprised how many people don't bother to double-check their emails before sending them out.

A few typos here and there might not seem like a big deal, but it shows that you're not taking the time to put your best foot forward. So take a quick minute to read through your email before hitting send - it'll make all the difference in the world.

Now that you know the basics, it's time to start writing those emails! Outreach doesn't have to be daunting, and with a bit of practice, you'll be a pro in no time.

As we mentioned earlier, there is no one-size-fits-all to outreach emails. So, to help you further, we've put together 15 templates you can use, depending on your situation.

9 Cold Outreach Templates - Ready To Use

Email templates for Cold Outreach are vital tools in the sales process, serving as the primary point of contact between a salesperson and potential clients. These templates address the common issue of how to effectively initiate a conversation with a prospect, offering personalized solutions to their specific problems and effectively highlighting the unique benefits of your product or service.

These templates are designed specifically for salespeople who want to streamline their outreach process, make their emails more engaging, and ultimately increase their chances of landing a sale. By providing a framework, these templates alleviate the stress of crafting engaging and personal emails from scratch, allowing salespeople to focus on refining their pitch and building a relationship with the prospect.

Template 1: The Follow-up Email

This template is perfect for following up with a prospect who hasn't responded to your initial email.

Email Template

Subject: Following up on [Problem/Solution]

Hi [Prospect's name],

I just wanted to follow up on the email I sent last week about [Problem/Solution].

Do you have a few minutes to discuss this?

Best,

[Your name]

Template 2: The Re-Engagement Email

This template is designed to reignite the interest of a cold lead.

Email Template

Subject: New developments at [Your company]

Hi [Prospect's name],

I thought you might be interested to know about some exciting new developments at our company that could benefit yours.

Can we schedule a time to chat?

Best,

[Your name]

Template 3: The Referral Request Email

This template is great for requesting referrals from existing clients.

Email Template

Subject: Do you know someone who could benefit from [Your solution]?

Hi [Client's name],

If you know anyone who could benefit from [Your solution], I'd appreciate it if you could refer them to us.

Best,

[Your name]

Template 4: The Event Invitation Email

This template is perfect for inviting prospects to an event.

Email Template

Subject: You're invited to [Event]

Hi [Prospect's name],

I'd like to invite you to [Event]. It's a great opportunity to learn more about [Your company] and our solutions.

Best,

[Your name]

Template 5: The Product Update Email

This template is great for informing prospects about updates to your product or service.

Email Template

Subject: Introducing new features of [Your product/service]

Hi [Prospect's name],

We've added some new features to [Your product/service] that I think you'll find interesting.

Best,

[Your name]

Template 6: The Testimonial Email

This template is perfect for showcasing positive feedback from satisfied clients.

Email Template

Subject: See how [Client's company] benefited from [Your solution]

Hi [Prospect's name],

I thought you might be interested to hear how [Client's company] benefited

from our [Your solution].

Best,

[Your name]

Template 7: The Credentials Email

This template is designed to showcase your professional credentials and credibility.

Email Template

Subject: Why [Your company] is trusted by top companies

Hi [Prospect's name],

I'd like to share why top companies trust [Your company] for their [Problem/Solution].

Best,

[Your name]

Template 8: The Customized Proposal Email

This template is ideal when you have a proposal specifically tailored to the prospect's needs.

Email Template

Subject: Custom proposal for [Prospect's company]

Hi [Prospect's name],

I have a proposal specifically tailored to your company's needs. Can we schedule a

time to discuss this?

Best,

[Your name]

Template 9: The Break-Up Email

This template is used when a prospect hasn't responded after multiple attempts.

Email Template

Subject: Last attempt to connect

Hi [Prospect's name],

This will be my last email unless I hear back from you. If you're not interested

in our [Your solution], just let me know.

Best,

[Your name]

Conclusion - Why Cold Outreach Emails Are Important

In conclusion, these personalized cold outreach email templates are crucial for successful prospecting as they help initiate meaningful conversations with potential clients. They efficiently address distinct scenarios, from introducing your company to providing solutions for specific problems.

However, the process of personalizing emails doesn't need to be time-consuming. Leverage the power of AI with MailMaestro, our AI email assistant for Outlook and Gmail. It enables you to craft these personalized templates faster and better, thereby enhancing your cold email game. Download MailMaestro for free today and experience a significant boost in your email outreach efforts.

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