Explore 13 valuable product launch email templates and samples that can significantly enhance your marketing strategy. These templates are crucial for engaging your target audience, building anticipation, and ultimately boosting your product sales.
A well-planned product launch email campaign is essential for the successful introduction of your new feature or product. Whether you're preparing for a beta launch, early access release, or official launch, these templates will ensure your communication is clear, compelling, and effective. Each product launch email example provided is designed to save you time and effort while maximizing impact.
Understanding how to write your own product launch emails is key to success. This collection includes diverse scenarios and formats to help you craft professional emails tailored to your specific needs. From announcing new features to following up after the launch date, these templates cover all the critical stages of a product launch.
Dive into these feature announcement templates and learn how to leverage them for your next product launch. By utilizing these resources, you can create a cohesive and powerful email marketing strategy that resonates with your target audience and drives your product's success.
What are the different types of product launch emails?
The product launch process is a long one, with various stages. If you're doing things correctly, you'll find you want to communicate with your customers and others about many stages of the development process, including:
• Pre-orders
• Major milestones
• Product release
• Updates and patches
• New features
• Event invites
• Sales and special offers
Each email has a specific purpose. But, practically, they're all structured in a way that builds interest, increases engagement, and creates some excitement. Because your product is going to change the world, right?!!
Let's look at the purpose of these email types before we begin writing them.
1. Pre-order or waitlist sign-up email
The pre-order process is all about building hype for your new product launch. You want people to be excited about what's coming up and keen to get a first piece of the action.
Your pre-release emails are a valuable way to validate your product and gauge interest from the market. If you receive a great response, you can be confident that you should continue investing in developing a prototype.
On the other hand, if the response is lukewarm, it's worth reflecting on what you can do to improve your product (or marketing strategy).
Here's our very first product launch landing page we sent out to friends and family, long before 50 000+ waitlist signups:
2. Product launch email
Now you've got a product ready to go, so it's time to go all out. Be bold, not dull, and shout about everything and anything that makes your product great for your desired market.
Many tech brands offer selected users exclusive access to new products (if you're as old as me, you'll remember how exciting it was to get that first invite to Gmail in 2004!). This can be a great way to build a buzz and make every user feel a valued part of the team.
3. Feature announcement email
Every tech company is always thinking about the next add-on, advancement, or feature that will futureproof their product. A feature announcement is a way to showcase an improvement, but it's also a chance to remind users of your product and get them to use it.
Feature announcements are, like product launches, all about going big on benefits. Tell your readers what's impressive about your product and why it's better than the competition.
Don't be afraid to mention what differentiates you from your competitors (but don't slander them!).
4. Event invitation email
In-person and online events, such as webinars, are effective ways to engage with your audience and promote your product – but only if people know they're happening.
Event invitation emails must grab someone's interest enough that they want to know more. You must explain what value they'll get from giving up their time to attend the event. If it's enough, they'll be sure to sign up.
Product launch email campaign basics
Your new product launch email campaign is a systematic process ensuring that many eyes see your emails. But, more than that, it's about ensuring they act – signing up for more information, downloading for the first time, or updating for new features.
Building an email campaign isn't a simple process. Still, following the steps outlined below, you'll have the basic building blocks.
Here's an outline of a successful product launch email campaign:
1. Use a product launch email sequence to generate hype
Building an audience means going big on the hype. There's no room here for the shy and retiring types; you'll need to supercharge your messaging to stand out.
The best launch email campaigns build anticipation and excitement over time. Companies develop a product launch email sequence strategy that keeps building until the big day – and beyond.
Here's an example email sequence for a product launch:
- 1 month to launch: Boom, it's time to start building excitement. Start with an introductory teaser email to warm people up. Resist the temptation to give away too much. Instead, focus on the pain points for users and the problems your product solves.
- 2 weeks to launch: We're still in the teaser phase, but now we can start pushing out some more potent messages. Drop in a quote, use a case study, or focus on social proof to add a human touch to your messaging.
- 1 week to launch: Countdown begins! You can now tell people when your product is about to drop. Offer exclusive access to make them feel special.
- Launch Day!: OK, the waiting ends, and it's time to launch the product (or new features or an update). You want downloads, so include CTAs. You want people to share your launch or update, so don't forget those all-important social links.
- 1 week after launch: The follow-up email is to engage those people who've shown interest but haven't downloaded. Use a mail program to target those who've not downloaded your product or updated it, and add some incentives and exclusivity.
2. Start building your email list before your product launch
You've spent months (or even years) building your product, but the hard work is just starting. Now you need to cut through the noise and create an audience.
But remember that you can build audience hype with social media and a just a simple landing page to collect emails, long before you have even shipped any product.
Pushing people's pain points and making access exclusive are successful strategies. People are often happy to give away their email addresses as long as they feel they'll get some value in return, be it in the distant future.
Once it's time to start your email product launch campaign, you'll already have the basis of an engaged and excited audience. Provide strong social links to amplify your message and accelerate your growth.
Here's a note from the editor (our co-founder and CEO, Aaro):
"When we launched our first demo, and later our MVP, we experimented with a bunch of growth tactics to grow our waitlist signups and generate hype. A referral program made a big difference and lead to 8x increase in weekly singups."
Here's how we did it:
3. Remember to do PR and cold outreach
Is traditional PR dead in the age of social media and direct-to-customer contact? Absolutely not!
A feature, mention, tweet, or like from a respected tech journalist on a recognized website can break your product early. This 'social proof' is critical for any challenged brand or start-up business.
Journalists are paid to find stories. They're also tech evangelists, so if your software or solution solves a problem, they'll want to hear about it and be first.
Get creative as well as try the conventional "tried and tested" strategies like TechCrunch (we really had to hustle for this one) or Product Hunt.
How to write an awesome product launch email
OK, we'll level with you that there's no standard Email format for the perfect launch announcement. But, there are some fundamentals you should know about how to write a product launch email and the new product launch email format.
You'll need to create the following pieces of content for every product launch email:
• Subject line
• Body copy
• Sign-off and CTA
If you've read our other guides, you'll see a standard email format for professional emails, but you don't have to follow that. Some of the best emails play around with the structure. That's great if you're confident in what you're doing; if not, it's best to stick to the rules.
1. Product launch email subject lines
Here are ten principles and tips for writing the best new product launch email subject lines from the pros:
1. Keep them short
2. Don't use excessive capitalization
3. Write in the active voice
4. Don't try to be funny…
5. …and don't EVER be boring
6. Push pain points to increase engagement
7. Ask questions (and provide answers)
8. Edit like a pro
9. Test before sending
10. Consider A/B headlines to see what works
We all receive hundreds (if not thousands) of emails every day. You have to nail the subject line to separate from the masses.
So play around when writing email subject lines. Work through various iterations and test combinations with family, friends, and colleagues when you find combinations you like.
Send test emails to various email clients and check out your inbox when assessing what makes a good email subject line for a product launch.
2. Email body for product launch emails
Your product launch emails are about showcasing the benefits of your new product. But don't look inwards, but outwards – and focus on solving users' problems.
Let's say you've hooked them with a great subject line. For example, "Are you spending too much on email marketing?"
Will they want to read 300 words about the technical specs of your new product?
Err, no.
But how about this:
You're spending too much on email marketing. You know that, and so do we – and it's why we created XXX.
It's the world's leading marketing automation software that can save businesses like yours thousands of dollars every year.
We've identified the problem and provided a solution. Will they buy it? Maybe not. Will they read on? Yes.
Focus on the outcome. If it's about generating interest, find ways to get them excited. If it's about clicks, give them a reason to do so.
As for tips on how to write the best body copy, the principles are the same.
3. How to end a product launch email and a CTA
Every product launch email needs a strong CTA. There are shelves full of books and millions of lines on web pages worldwide on how to write great CTAs.
The principles are pretty simple:
1. Tell people what they need to do
2. Explain why they should do it
3. Use strong and straightforward language
4. Aim to evoke an emotion
5. Create some peril (make it exclusive or time-limited, for example)
There's lots more to it than this, but if your CTA fullfils these five fundamental principles, it stands a chance of getting a click.
Compare:
Would you like to download our product? Then click the button below.
With:
Sign up for exclusive access to the world's first marketing automation platform.
Which would you click? A boring example or exclusive access?
13 Product Launch Templates - Ready To Use
Email templates for product launches play an essential role in how your product is perceived by your audience. They are designed to engage your audience, create anticipation, and ultimately, drive sales. These templates are particularly beneficial for businesses preparing to launch a new product or feature, as they can help build hype and deliver important announcements in a clear and compelling way. Moreover, they address the common pain point of figuring out how to effectively communicate your product's value to your audience.
A well-crafted email template can make your product stand out in a crowded inbox, clearly convey its benefits, and motivate your audience to take action. Furthermore, they can be tailored to reflect your brand voice, and adapted to suit your specific product and audience.
By using these email templates, adopting smarter strategies by working smarter, and not harder, can also contribute to a successful product launch.
Template 1: The Teaser Email for Target Audience
This template is great for building hype and anticipation by offering early access before the product hits the market. It’s like the movie trailer of your product launch.
Email Template
Subject: "Something Exciting is Coming Your Way…"
Hello [Recipient's Name],
We're about to reveal something that will change the way you use [product category].
Stay tuned for more updates!
Best,
[Your Name]
[Your Company]
Template 2: The Announcement Email
This email template formally announces the new product launch date. It highlights the product’s name, key features, and benefits, positioning it as a solution to a specific problem.
Email Template
Subject: Introducing [Product Name]: The Future of [Benefit] is Here!
We're thrilled to finally unveil [Product Name], a revolutionary new product
designed to [Describe what the product does] like never before!
[Product Name] will help you [Highlight key benefits] and completely change the
game for [Target audience].
[Add your CTA here. I.e., RSVP or join the waitlist]
Best,
[Your Name]
[Your Company]
Template 3: The Invitation to the Launch Event Email
This email invites customers to an official launch event where they can experience the product firsthand, learn more about its features, and network with other users.
Email Template
Subject: Your Exclusive Invite: Celebrate the Launch of [Product Name] with Us!
Mark your calendars! You're officially invited to the launch party for [Product Name]. Join
us on [Date] at [Time] for an evening of [Activities at the event].
Be among the first to experience [Product Name] firsthand, enjoy [Benefits of attending or
the product].
Reserve your spot now! (Link to registration)
Best,
[Your Name]
[Your Company]
Template 4: The Feature Highlight Email
This email template showcases the product’s key features, including the announcement of a new feature, and explains how they benefit the customer. It highlights the product’s value proposition.
Email Template
Subject: Unlock the Power of [Product Name]'s Game-Changing Features!
Hi [Recipient Name],
[Product Name] isn't just another product – it's a powerhouse packed with features designed
to make your life easier. Here's a taste of what awaits you:
[Feature 1]: [Explain the feature and its benefit]
[Feature 2]: [Explain the feature and its benefit]
[Feature 3]: [Explain the feature and its benefit]
Plus, so much more! Explore all the amazing features of [Product Name]
here: (Link to product page)
Best,
[Your Name]
[Your Company]
Template 5: The Early Access Offer Email
This email incentivizes early purchases by offering a limited-time discount on the latest feature release. It creates a sense of urgency and encourages immediate action.
Email Template
Subject: ⏰ Don't Miss Out! Exclusive Early Bird Discount on [Product Name]
Hi [Recipient Name],
Be the first to experience the future of [Benefit] with our exclusive early
bird discount on [Product Name]!
As a valued subscriber, you get [Discount percentage] off your purchase.
But hurry, this offer ends on [Date] – don't miss out!
Claim your discount now! (Link to product page with discount code)
Best,
[Your Name]
[Your Company]
Template 6: The Customer Feedback Email
This email builds trust and social proof by requesting customer feedback and featuring positive customer testimonials. It highlights the product’s effectiveness and encourages potential buyers to join a community of satisfied users.
Email Template
Subject: See Why Everyone's Loving [Product Name]!
Hi [Recipient Name],
Still on the fence about [Product Name]? Don't just take our word for it!
Here's what real customers are saying about their experience:
"[Quote about the product's benefit] - [Customer Name]"
"[Quote about another benefit] - [Customer Name]"
Ready to join the happy [Number] of satisfied customers? (Link to product page)
Best,
[Your Name]
[Your Company]
Template 7: The Reminder Email
This email template serves as a gentle reminder to those who haven't purchased the product yet. It creates a sense of urgency by highlighting the product's availability and potential benefits.
Email Template
Subject: ⏰ Last Chance! Don't Miss Out on [Product Name]
Hey [Name],
Just a friendly reminder – [Product Name] is now available and ready to revolutionize
your [product category]!
Don't miss out on the chance to experience its amazing features and benefits.
[Benefit 1]
[Benefit 2]
[Benefit 3]
Get it now! (Link to product page)
Best,
[Your Name]
[Your Company]
Template 8: The Thank You Email
This email expresses gratitude to customers who supported the launch. It fosters customer loyalty and encourages them to stay engaged with the brand for future updates.
Email Template
Subject: Thank You for Being a Part of the [Product Name] Launch!
Hi [Recipient Name],
A heartfelt thank you from the entire team at [Your Company] for your
incredible support during the launch of [Product Name]! We couldn't have done it without you.
We're so excited to see how [Product Name] empowers you to [Benefit].
Stay tuned for exciting updates and future developments!
Best,
[Your Name]
[Your Company]
Template 9: The Follow-up Email
This email follows up with customers after their purchase. It gathers valuable feedback to improve the product and future offerings. It also shows the company’s commitment to customer satisfaction. For more detailed information about new features or updates, customers can refer to our latest blog post.
Email Template
Subject: Loving [Product Name] So Far? We'd Love to Hear From You!
Hi [Name],
We hope you're enjoying [Product Name] as much as we are!
We'd love to hear your thoughts and feedback on your experience so far.
Share your feedback here: (Link to survey)
Your input helps us make [Product Name] even better!
Best,
[Your Name]
[Your Company]
Template 10: The Product Update Email
This email informs customers about new features and improvements made to the product. It highlights the value proposition of the updates and encourages users to download the latest version.
For inspiration, you can refer to a product launch email example that showcases successful email templates for launching products.
Email Template
Subject: [Product Name] Just Got Even Better! Introducing New Updates!
Hi [Name],
We're excited to announce new updates and improvements on [Product Name]! These
updates will help you [Explain the benefits of the updates].
Here's a quick rundown of the new features:
[New Feature 1] - [Explanation]
[New Feature 2] - [Explanation]
Download the latest version now! (Link to download)
Best,
[Your Name]
[Your Company]
Template 11: The FAQ Email
This email addresses frequently asked questions (FAQs) about the product for the target audience. It provides clear and concise answers, helping to troubleshoot any issues and improve customer understanding.
Email Template
Subject: Got Questions About [Product Name]? We've Got Answers!
Hi [Name],
Here are some frequently asked questions about [Product Name] and the answers to them:
Question 1: [Common question]
Answer: [Clear and informative explanation]
Question 2: [Another common question]
Answer: [Clear and informative explanation]
For more information, visit our Help Center: (Link to Help Center)
Best,
[Your Name]
[Your Company]
Template 12: The Demo Offer Email
This email entices the target customer with a free demo or trial offer. It allows them to experiment with the product and understand its value before committing to a purchase.
Email Template
Subject: Try [Product Name] For Free!
Hi [Name],
We're offering a free demo of [Product Name]!
Experience its amazing features firsthand and see how it can benefit you.
[Benefit 1]
[Benefit 2]
[Benefit 3]
And more! Sign up for your free demo today! (Link to sign-up page)
Best,
[Your Name]
[Your Company]
Template 13: The Last Chance Email
This email creates a sense of urgency by crafting an attention-grabbing subject line that highlights the limited-time availability of a special offer. It encourages immediate action from potential customers who might be on the fence about purchasing.
Email Template
Subject: ⏰ Last Chance to Get [Product Name] at Special Price!
Hi [Name],
This is your last chance to avail our special offer for [Product Name]!
Our limited-time discount ends on [Date], so don't miss out!
Get yours now before it's gone! (Link to product page with discount code)
Best,
[Your Name]
[Your Company]
Conclusion - Why Product Launch Emails Are Important
In conclusion, product launch email templates are vital tools for successfully marketing a new product or feature. They play a crucial role in engaging the target audience, building anticipation, and driving sales by creating a buzz around your product. A well-crafted product launch email sequence can highlight all the details about your new feature or product, ensuring your message stands out in a crowded inbox and motivates your audience to take action.
Effective product launch emails not only communicate the value of your product but also solicit customer feedback, helping you refine your offering and enhance customer satisfaction. By including a compelling subject line and clear calls to action, you can guide your target customer through the journey from curiosity to purchase. Sharing product launch email examples can provide inspiration and ensure your own product launch emails are impactful and engaging.
Moreover, leveraging tools like MailMaestro, an AI email assistant for Outlook and Gmail, can simplify this process. MailMaestro helps you write personalized and efficient product launch emails, ensuring you cover all the essential points such as the launch date, beta launch details, and early access offers. The best part is that this Outlook and Gmail AI Assistant is available for free download, making it accessible for businesses of all sizes.
A successful launch depends on strategic communication. By using well-designed email templates and following a structured product launch email sequence, you can maximize your reach and impact. So, don’t miss out! Start using MailMaestro today and make your product launch emails stand out, ensuring a smooth and effective feature release or official launch. With the right tools and strategies, you can turn your product launch into a significant milestone for your brand.
follow-up on our previous call, ask if he’s ready to start cooperation let him know that our discount ends tomorrow ask him if he had time to calculate roi
