12 Engaging Sales Email Templates & Examples | MailMaestro Free Email Templates

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Boost your sales strategy with our collection of 12 valuable sales email templates and examples. This article offers you a diverse set of ready-to-use sales email samples designed to enhance engagement and improve conversion rates.

Learn how to make a strong first impression, maintain communication, and entice potential clients with special offers when you seamlessly integrate these free email templates to your next campaign.

Learn our comprehensive guide on how to write sales emails using ChatGPT through our guide here so you don't have to swipe these free templates and skip straight to writing compelling emails with AI.

12 Sales Email Templates - Ready To Use

Email templates for sales are crucial tools that address several pain-points in the sales process. They save time and maintain consistency in communication, ensuring that the sales team delivers a uniform message.

This consistency in messaging can significantly boost engagement rates and lead to higher conversion rates but are definitely customizable so you can personalize your approach better to cater to various email clients.

You don't have to have extremely beautiful email designs, or hyper-optimize on screen sizes to cater to various devices or different screen sizes. Even if you're just using a drag and drop editor to build your emails, the most important thing is they don't land on the spam folder.

Moreover, these templates are flexible and can be tailored to suit various scenarios, making them ideal for sales professionals, businesses, and anyone who wants to create effective sales emails quickly and efficiently. After all, in order for these email templates to be premium templates, you should be able to easily customize them depending on who you're sending the email message to.

Whether you're on Gmail, Outlook, or using any email marketing platform to run sales emails, these free email templates will help you save vaulable time so you can focus on things that move the needle.

For those looking to master the art of sales emails, implementing these templates can be a game-changer. However, if you already have your own arsenal of sales email templates and are just looking for more ways to improve them, visit our guide here on how to improve your sales emails with AI.

Skip the email templates and take advantage of the best AI email writer here, so you can skip countless hours copy pasting these email templates and save valuable time getting sales.

What are Sales Emails?

A sales email is a targeted email communication designed to promote a product or service, engage with potential customers, and ultimately drive sales. These emails are a critical component of email marketing campaigns and can take various forms, from introductory emails to follow-up messages and promotional offers.

Key Elements of a Sales Email

Compelling Subject Line: The subject line is the first thing your recipient sees. It should be attention-grabbing and give a preview of the email content.
Personalized Greeting: Personalizing the greeting can increase engagement. Use the recipient's name and tailor the message to their specific needs or interests.
Clear and Concise Content: The body of the email should be clear, concise, and focused on the benefits of your product or service. Highlight how it solves a problem or fulfills a need.
Call to Action (CTA): A strong CTA encourages the recipient to take the desired action, whether it's visiting your website, signing up for a free trial, or making a purchase.
Professional Signature: Include a professional signature with your contact information and social media links to enhance credibility.

Types of Sales Emails

Cold Emails: Sent to potential customers who haven't interacted with your brand before. These emails introduce your products or services and aim to initiate a relationship.
Follow-up Emails: Sent after initial contact, these emails continue the conversation and encourage the recipient to take further action.
Promotional Emails: Focused on promoting a specific offer, discount, or product launch. These emails are designed to drive immediate sales.
Nurture Emails: Part of a broader email campaign, these emails provide valuable content and build relationships over time, ultimately leading to a sale.

Using free email templates can simplify the creation of these emails, ensuring they are professionally designed and effective. There are numerous free email templates available that cater to different types of email campaigns, from promotional emails to product launches.

These templates can save you time and ensure your emails look polished and professional.

How to make a good sales pitch

Given how many emails go ignored in our inboxes every day, the best sales pitch is the one that gets read.

Building on that, your sales pitch email is about creating a connection with a customer. You're operating at the awareness and consideration levels of the sales funnel, so don't try too hard.

So, what makes a good sales pitch?

Put simply, you have to grab their attention and create interest before hitting them with the hard sell and solution.

According to the experts, a successful sales pitch has three elements:

Start with the problem. Don't start with the solution; begin with the problem. They may not be aware of the problem, so outline it first to create interest.
Tailor the start of the pitch to their vertical. A generic pitch is pointless. Make sure your pitch is targeted toward the business you're contacting. You'll need to do some research to unlock this information.
Offer stakes. What happens if they don't solve the problem? What are the benefits of buying your product or service?

These fundamentals are at the heart of a successful sales pitch and are put into practice below. But first, let's look at some of the most popular techniques for writing sales pitches.

Sales pitch techniques

Successful sales pitch emails are used to attract customers and increase sales. They quickly tap into something within the reader, hitting a pain point, piquing their interest, or referencing past conversations. The approach you take depends on the sales funnel stage, with some techniques more appropriate than others.

The team Sales Hacker has narrowed this down to seven sales pitch techniques. Here's what they are, how they work, and when to use them.

Reference past conversations – If you've spoken to the prospect before, then focus on the shared problem and how you can solve it.
Start your elevator pitch with a question – Starting a sales pitch with a question creates interest because we all want to know the answer. It's a gentle approach suitable for top-of-the-funnel strategies.
Keep it short – Another top-of-the-funnel approach for lead-gen is to create a short pitch designed to start a conversation.
Highlight benefits, not features – Focus on the outcomes customers will enjoy or the experience of working with you, rather than the practical aspects of the process. Again, this works at every level of the funnel.
Anchor your pitch in data – Let your stats tell a story and lead with figures.
Tell a story – Using a story to sell your product can be hugely influential, says Donald Miller. Establish characters, create a problem and provide a hero (you) to solve it.
Keep it conversational, not formal – Sales pitches can be informal and fun if you want them to be.

We'll refer to these approaches in our seven sales pitch email examples below. But, first, let's look at how to structure a professional sales pitch email.

How to write an email sales pitch

Every sales pitch, no matter how conversational or creative, contains 5 essentials used in every professional email:

Subject line
Greeting
Body Copy
Sign-off
Signature

You can read some general advice on writing professional emails in previous posts, so start there if you need to focus on the fundamentals.

The key is to tailor these elements to fit your sales pitch approach. Here's how…

How to start a sales pitch email

In a typical professional email, you'd write "Dear" followed by the person's name (if you know it) or a generic greeting. However, modern sales pitch emails often swap traditional email greetings for more informal ways to engage the reader.

The decision on how to start an email depends on the sales pitch email style you're using.

You could match a simple "Hi," or "Hi < person's name>" with the following lines:

Previous conversation sales pitch – "I'm just following up with some more information on our product/service…"
Question-based sales pitch – "Are you getting the best deal from your current provider?"
Short sales pitch email example – "This email will take a minute to read and will save you money."
Benefit-based sales pitch email – "Our software can save you time and money."
Data-based sales pitch – Learn why 50% of businesses choose to work with us…"
Story-based sales pitch – "Learn how other businesses like yours are saving money…"
Conversational sales pitch – "Sales pitch emails are pointless, right? Wrong!"

To learn more about how to start an email, you should read our articles on email greetings and email opening lines.

How to end a sales pitch email

Formal email sign-offs usually use one of two approaches. If you know and have used a person's name, you'd use "yours sincerely", and if you don't, you use "yours faithfully".

However, as we've explored in this article, sales pitches dispense with many formal rules, so don't feel like you have to use these endings (unless you want to).

You could use following options:

Yours sincerely
Thanks
Kind regards
Regards
I look forward to hearing from you

Or finish with a question:

Want more information?
Need more data?
Do you have any questions?
Have I answered all your questions

How to close a sales pitch email

Sales pitch emails are all about creating a connection, so you'll want to close your sales pitch with an opening. For example, it could be asking them to book a meeting, arrange a call or follow up via email.

Several effective sales pitch email closing techniques use the seven sales pitch techniques identified above. Let's see how that can work with some sales pitch closing examples.

Previous conversation sales pitch – "I know you're searching for a solution; let's arrange a meeting and find one for you."
Question-based sales pitch – "Are you still looking for a solution? You've found it. Contact us today."
Short sales pitch email example – "Let's arrange a call today"
Benefit-based sales pitch email – "Our product is the market leader; let me explain why on a call. When are you free?"
Data-based sales pitch – "The data shows how much we can save you."
Story-based sales pitch – "The moral of the story is: we save you money. Book a call, and we'll make you the hero."
Conversational sales pitch – "You've read this far, so you're obviously interested. Let's book a call and go through it in more detail."

If you want to dive deeper into how to end an email, you should read our article on email sign-offs and closing lines.

Sales pitch email subject lines

Email pitch subject lines are the first thing that your audience will see, and if it doesn't resonate, the only thing they'll see.

The best subject lines focus on generating the interest and enthusiasm needed to encourage them to open it.

Reference past conversations – "I'm just following up our conversations…"
Start your elevator pitch with a question – "Are you getting the best value from your supplier? Thought not."
Keep it short – "Open this email to save money"
Highlight benefits, not features – "Here are 3 reasons why our software is better than the rest"
Anchor your pitch in data – "We're helping business work 50% faster"
Tell a story – "Learn why businesses waste money (and how to avoid it)
Keep it conversational, not formal – "Read this email and save money"

Follow up email for a sales pitch

Your sales pitch is the first stage in the process, but you'll need to spell out how you plan to follow up on your email sales pitch. Again, it's a good idea to tell recipients what you're planning to do.

Here are some ideas for inspiration:

Want to know more? I'll call you in the next 2 days.
Email me to arrange a meeting.
Let's get together on a call to chat about how we can help. When are you free?

If you want to learn more about sales follow-up emails, you should check out our article about them.

Template 1: The Value Proposition Email templates

This free email templates are designed to help you clearly communicate the value of your product/service to your prospective client.

Email Template

Subject Line: "Unlock the Potential of Your Business with [Your Product/Service]"

Dear [Prospective Client's Name],

I'm reaching out to share how [Your Product/Service] has helped businesses like yours [describe benefits/achievements]. We believe our [product/service] could bring the same value to [Prospective Client's Business Name].

Looking forward to discussing more.

Best,

[Your Name]

Template 2: The Testimonial Email templates

These customizable email templates allow you to share testimonials from satisfied customers to build trust and credibility.

It's especially more effective when integrated within your email marketing campaigns and increase chances of persuading your customers through social proof.

Email Template

Subject Line: "See What Our Happy Customers Are Saying"

Dear [Prospective Client's Name],

I thought you might be interested in hearing how our [product/service] has positively impacted businesses like yours. [insert testimonial]

Looking forward to your thoughts.

Best,

[Your Name]

Template 3: The Product Update Email templates

Keep your prospects informed about new features or updates to your product or service with these customizable email templates.

Email Template

Subject Line: "Exciting New Updates from [Your Company Name]"

Subject Line: "Last Attempt to Connect"

Subject Line: "Thank You for Your Time"

Dear [Prospective Client's Name],

Just wanted to say thank you for considering our [product/service].

Looking forward to potentially working together.

Best,

[Your Name]

Conclusion - Why Sales Emails Are Important

In conclusion, these sales email templates are invaluable tools for streamlining communication, enhancing engagement rates, and potentially boosting conversion rates. They provide a strategic advantage in maintaining consistency, saving time, and delivering impactful sales pitches.

To further optimize your sales email strategy, download MailMaestro, a free AI email assistant compatible with Outlook and Gmail. Leverage the power of AI to craft personalized, effective sales emails swiftly and efficiently, taking your sales game to new heights.

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